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Service 07 of 07

Public Awareness & Impact Campaigns

Some of our proudest work helps Malaysians make better decisions: spotting scams, managing money and staying safe online. We turn complex, serious topics into ideas that are simple, warm and memorable for every age, race and region.

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What you get

Campaigns that change how people think and act about the things that matter.

  • Financial literacy and education programmes
  • Anti-scam and safety campaigns
  • Behaviour-change creative
  • Government and stakeholder communications
  • Interactive exhibitions and edutainment
  • Impact measurement and reporting

How we work

Simple process.
Bright results.

01Discover

We get under the skin of your business, audience and market, and agree what success looks like.

02Define

We turn insight into one clear idea and a plan that everyone signs off on before anything is made.

03Create

Strategists, designers, writers and developers build it together, with you in the loop at every step.

04Amplify

We launch, measure and optimise, then report back in plain language on what worked.

FAQ

Good questions.

Who do you run awareness campaigns for?

Central banks, regulators, government agencies, GLCs and NGOs such as Bank Negara Malaysia, the Financial Education Network and UNICEF Malaysia.

How do you make serious topics engaging?

We find a human story or a playful mechanic, such as a family moment, a game or a character, and build the message into it so people learn without feeling lectured.

Got an idea?
Let's light it up.

Tell us what you are working on. We reply within one working day.

Lumi, the Light Up 7 mascot
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