Launch film & exhibition
LATerasi Kewangan Sarawak
- Client
- Bank Negara Malaysia
- Project
- Launch film & exhibition
- Services
- Public Awareness & Impact Campaigns, Brand Identity & Design
The brief
BNM's final LATeracy exhibition, at the Borneo Cultures Museum in Kuching, needed a launch that built excitement and looked back at the exhibitions held across Malaysia, and an exhibition that made money lessons fun.
What we did
The launch opened with Sarawak's Premier completing a drawing that came to life, leapt from a TV onto the LED screen and travelled across Malaysia, landing in Kuching to fireworks and cheers.
The exhibition used displays, games and activities inspired by Lat's illustrations and kampung life to teach practical money management.
- Scriptwriting
- Storyboarding
- 2D animation
- Launch gimmick
- Exhibition design
- Copywriting
- Gamification
The result
A memorable finale for the LATeracy series, with financial lessons made accessible and fun for every visitor.
