Social Media Marketing

#SayaSayangSaya, a UNICEF Malaysia Campaign

Creating content that is consistently engaging for an audience already very familiar with 7-Eleven. On top of that, generating excitement over new offerings, and products, incorporating new trends and conversations to remain relevant as a convenience store.

Empowering Malaysian Youth: Unveiling OCSEA and Embracing Self-Love

challenge

Identifying the right tone of voice to be more mindful of specific sensitivities and to be more inclusive of the audiences from various locales across Malaysia when discussing delicate topics.

results

Through consultation with UNICEF's Youth Advocate, the team successfully created a strong online presence, garnering over 236,020 social media interactions. Several IG Live sessions and a podcast with various organisations and key youth advocates were also held, further boosting the campaign's awareness.

deliverables

Long-Form Article Writing

Social Media Management

Content Strategy

Creative Execution

360 Digital Marketing