Social awareness campaign
#SayaSayangSaya
- Client
- UNICEF Malaysia
- Project
- Social awareness campaign
- Services
- Social & Content, Public Awareness & Impact Campaigns
The brief
Raise awareness among Malaysian youth of online child sexual exploitation and abuse (OCSEA) while encouraging self-love. The tone had to be sensitive and inclusive for audiences across Malaysia.
What we did
We shaped the approach with UNICEF's Youth Advocate, built a strong online presence, and ran Instagram Live sessions and a podcast with organisations and youth advocates.
- Content strategy
- Social media management
- Long-form articles
- Creative execution
- 360 digital marketing
The result
Over 236,000 social media interactions, and a conversation that reached young people where they are.
236,020+Interactions
1Podcast series
