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Anti-scam TVC

Bangkit Bersama Melawan Scammer

Bangkit Bersama Melawan Scammer for Bank Negara Malaysia
Client
Bank Negara Malaysia
Project
Anti-scam TVC
Services
Public Awareness & Impact Campaigns, Integrated Creative Campaigns

The brief

Teach the public how scammers operate, and bring Malaysians together against them in the season of Merdeka and Hari Malaysia.

What we did

A TVC built on the spirit of Merdeka and national unity, pairing scam awareness with a call for Malaysians to stand together.

  • Creative concept
  • Script writing
  • Storyboarding
  • Video production
  • Talent acquisition
  • Music licensing

The result

A film that caught the public's attention and made viewers more careful about scam tactics.

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