Immersive Virtual Reality Experience
Virtual Reality (VR) PERODUA On Tour
- Client
- PERODUA
- Project
- Immersive Virtual Reality Experience
- Services
- Immersive Experience Development, Virtual Reality (VR), Interactive Technology
The brief
PERODUA wanted to bring a new dimension to its nationwide roadshows with an experience that went beyond conventional vehicle displays. The goal was to create an exciting, technology-driven attraction that allowed visitors to engage with the brand in a more immersive and memorable way.
What we did
We brought the driving experience into the virtual world through the PERODUA Immersive Journey, combining VR technology with an in-car driving simulator.
Designed for mall roadshows, the experience placed visitors in the driver's seat of a virtual journey, transforming a familiar automotive showcase into an interactive attraction. By bringing together immersive visuals, interactive technology, and a sense of adventure, we gave visitors a different way to experience the PERODUA brand.
- Creative Concept
- Immersive Experience Design
- VR Experience Development
- Interactive Simulation
- Experience Integration
The result
An interactive automotive experience featured across PERODUA's nationwide roadshow programme in 2024 and 2025, bringing the brand closer to mall visitors through an engaging, hands-on attraction that went beyond the traditional showroom experience.
