Educational Podcast Series
ZICO Podcast
- Client
- ZICO Trust (M) Berhad
- Project
- Educational Podcast Series
- Services
- Video Production, Video Editing, Content Writing
The brief
ZICO wanted to make conversations about trusts more approachable by bringing together two senior representatives and a KOL host to address common misconceptions. The podcast needed to strike a balance between professional insight and relaxed, engaging conversations that audiences could easily follow.
What we did
We created a comfortable podcast setting that encouraged natural conversations while maintaining a polished visual presentation.
Using a three-camera setup and anamorphic lenses, we gave the series a cinematic look. We also incorporated motion graphics and animation to simplify key topics, before repurposing the conversations into bite-sized teasers designed to spark interest and make the content more accessible.
- Creative Concept
- Content Writing
- Location Selection
- Multi-Camera Video Production
- Video Editing
- Motion Graphics & Animation
- Social Media Teaser Production
The result
A polished and accessible podcast series that made conversations about trusts easier to understand and engage with. The positive reception paved the way for a second season, extending the conversation to more audiences.
