Integrated Campaign & Competition Management
MyDuitStory 6.0 Short Video Competition
- Client
- Financial Education Network
- Project
- Integrated Campaign & Competition Management
- Services
- Integrated Creative Campaigns, Digital Marketing, Event Management, Contest Management
The brief
For the sixth edition of MyDuitStory, FEN wanted to encourage more students to explore financial literacy through creative storytelling. The challenge was to build excitement around the competition, drive registrations, and inspire young Malaysians to share their perspectives on money and financial well-being.
What we did
We took the competition beyond social media and brought it directly to students.
Through university activations across the Klang Valley, Seremban, Melaka, and Perak, we connected with students on the ground to introduce the competition and its latest theme.
We kept the momentum going online through engaging social media content, regular campaign updates, and interactive TikTok LIVE sessions that created opportunities for students to connect with the organisers.
The campaign culminated in a physical prize-giving ceremony in Terengganu, where we brought the competition to a close by celebrating the creativity and achievements of its participants.
- Campaign Strategy & Creative Concept
- Social Media Content Creation
- Digital Marketing
- University Roadshow Activations
- TikTok LIVE Sessions
- Competition Management
- Event Planning & Management
The result
A successful sixth edition of MyDuitStory that achieved over 23.2 million in reach and 936,851 engagements across TikTok and Meta, attracting more than 500 competition registrations and encouraging young Malaysians to explore financial literacy through their own creative voices.
