App Launch & Explainer Video
Explainer Video: KWSP Belanjawanku Video
- Client
- Employees Provident Fund (KWSP)
- Project
- App Launch & Explainer Video
- Services
- Integrated Creative Campaigns, Video Production, Motion Graphics
The brief
KWSP wanted to introduce its new Belanjawanku app, a personal budgeting tool designed to help Malaysians better understand their spending habits and manage their finances. The challenge was to explain the app's features and benefits in a way that felt simple, relatable, and easy to follow.
What we did
We developed an explainer video that made everyday budgeting feel approachable rather than complicated.
By breaking down the app's key features into clear, easy-to-understand messages, we created a visual story that showed how Belanjawanku could fit into everyday life. The focus was on making financial planning feel practical and accessible, encouraging Malaysians to take greater control of their spending and savings.
- Creative Concept
- Script & Storyboard
- Explainer Video Production
- Motion Graphics
- Video Editing
The result
An accessible launch video that introduced Belanjawanku as a practical tool for everyday financial planning, helping Malaysians understand how the app could support smarter budgeting and better money management.
