PNB / ASNB Raya Ad Balang Kuih Abah

challenge

To identify a gap within previous Raya ads and develop a unique video that would make PNB & ASNB stand out, evoke emotions and spark introspection, urging viewers to reflect on their relationships and forgiveness.

results

A Raya ad spun around a father-son relationship, with a highlight on bridging generational gaps and taking accountability for past mistakes. Through cinematic lenses and emotional soundtracks, the video successfully resonated with viewers of all races and ages.