Raya campaign film
Balang Kuih Abah
- Client
- PNB & ASNB
- Project
- Raya campaign film
- Services
- Integrated Creative Campaigns, Brand Strategy
The brief
PNB and ASNB wanted a Raya film that stood apart from the usual festive ads: one that moved people and got them thinking about their own relationships and about forgiveness.
What we did
We looked for the gap in past Raya ads and built the story around a father and his son, about closing the distance between generations and owning past mistakes.
Cinematic visuals and an emotional score carry the story from start to finish.
- Creative concept
- Script & storyboard
- Production
- Music scoring
- Voice-over
The result
A film that resonated with Malaysians of every race and age, inspiring audiences to forgive and to ask for forgiveness.
